{"id":25848,"date":"2021-06-15T11:00:58","date_gmt":"2021-06-15T11:00:58","guid":{"rendered":"https:\/\/business.neosurf.com\/el-fundador-de-dire-wolves-jason-spiller-explica-el-valor-de-la-asociacion-con-neosurf\/"},"modified":"2025-05-27T10:30:13","modified_gmt":"2025-05-27T10:30:13","slug":"el-fundador-de-dire-wolves-jason-spiller-explica-el-valor-de-la-asociacion-con-neosurf","status":"publish","type":"post","link":"https:\/\/business.neosurf.com\/es\/el-fundador-de-dire-wolves-jason-spiller-explica-el-valor-de-la-asociacion-con-neosurf\/","title":{"rendered":"El fundador de Dire Wolves, Jason Spiller, explica el valor de la asociaci\u00f3n con Neosurf"},"content":{"rendered":"

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El fundador de Dire Wolves, Jason Spiller, explica el valor de la asociaci\u00f3n con Neosurf<\/h1>\n

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15<\/p>\n

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Junio, 2021<\/p>\n

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Jason Spiller, propietario del equipo de esports Dire Wolves<\/a>, y visionario de los esports en Nueva Zelanda, considera las asociaciones corporativas no simplemente como patrocinadores financieros, sino m\u00e1s bien como contribuyentes responsables a todo el ecosistema de los esports.<\/p>\n

Con casi dos tercios de los padres neozelandeses informando que utilizan los juegos para complementar la educaci\u00f3n de sus hijos en el Informe Digital de Nueva Zelanda 2020, Jason Spiller considera los esports como cada vez m\u00e1s importantes en la construcci\u00f3n de una ‘Ciudadan\u00eda Digital’ positiva.<\/p>\n

\u201cEnse\u00f1amos a los j\u00f3venes c\u00f3mo comportarse en un contexto cara a cara en la escuela, pero no les ense\u00f1amos c\u00f3mo actuar en situaciones en l\u00ednea,\u201d afirma. \u201cLos esports a menudo generan comportamientos positivos, buen esp\u00edritu deportivo y destacadas cualidades de liderazgo \u00e1gil. La oportunidad que tenemos a trav\u00e9s de los esports es desarrollar estas habilidades en la creaci\u00f3n de una cultura digital positiva.\u201d <\/p>\n

Como socios comerciales, Neosurf reconoce su papel en la ecuaci\u00f3n. La mayor\u00eda de los padres son reacios a abrir sus tarjetas de cr\u00e9dito a sus hijos adolescentes y buscan opciones de pago como Neosurf para controlar el gasto. Por lo tanto, marcas como Neosurf tienen un amplio alcance en el mercado objetivo y la capacidad de influir. Por eso es importante que los socios adopten la filosof\u00eda de Neosurf de \u201cPoner a las personas de la comunidad de esports en primer lugar\u201d. <\/p>\n

Con la mayor\u00eda de los profesionales de esports pasando su mejor momento a los 30 a\u00f1os, Jason Spiller cita la gesti\u00f3n de la riqueza y el desarrollo de la carrera posterior al juego como dos \u00e1reas de enfoque espec\u00edfico junto con el \u201ccomportamiento social en l\u00ednea\u201d como las \u00e1reas que deben abordarse. \u201cEn el nivel m\u00e1s alto, cantidades sustanciales de dinero pueden ser ganadas por personas relativamente j\u00f3venes que necesitan ayuda para gestionar su futuro, pero incluso aquellos cuya carrera en los esports ha sido menos lucrativa necesitan apoyo en su carrera posterior de la misma manera que lo hacen los deportistas convencionales,\u201d afirma. <\/p>\n

La estructura de academia que ahora est\u00e1 comenzando a desarrollarse en Nueva Zelanda y Australia se considera muy positiva, aunque a una escala menor que la ya establecida en los Estados Unidos. En Nueva Zelanda, la Universidad de Waitaki lidera el camino en la educaci\u00f3n de esports, con escuelas secundarias que ahora integran los esports en el plan de estudios escolar. Recientemente, Jason Spiller ha impulsado la apertura del Spark NZ Hub en Eden Park, Auckland, para crear una ubicaci\u00f3n central de esports. <\/p>\n

El apoyo de los socios, y de Neosurf en particular, en el respaldo a los elementos educativos es clave, pero igualmente importantes son los componentes reales que el socio aporta. La seguridad y el enfoque responsable que Neosurf ha incorporado en su plataforma de pago, por ejemplo, y el alcance global que generan ayuda a impulsar todo el ecosistema de esports de una manera segura, conectando a jugadores de todo el mundo. <\/p>\n

‘Conectar a jugadores de todo el mundo es extremadamente importante’, afirma Jason Spiller, ‘ya que la construcci\u00f3n de redes y conexiones se cita frecuentemente como uno de los principales beneficios de los juegos en las generaciones m\u00e1s j\u00f3venes, y esto nunca ha sido m\u00e1s importante que durante la pandemia’.<\/p>\n

De cara al futuro, se considera que la construcci\u00f3n de asociaciones relevantes y cooperativas es la forma de establecer los esports como un contribuyente clave a la educaci\u00f3n y el sustento de las generaciones futuras.<\/p>\n

La Directora Comercial de Neosurf, Andrea McGeachin, refuerza esta visi\u00f3n. \u201cEn Neosurf nos tomamos muy en serio el poner a las personas en el centro de lo que representamos. Nos vemos absolutamente como parte del ecosistema de juegos en lugar de simplemente como una forma de realizar pagos, y nuestro estrecho compromiso con el equipo Dire Wolves, y la escena de juegos del Pac\u00edfico espec\u00edficamente, es un buen ejemplo de c\u00f3mo creemos que las asociaciones pueden realmente contribuir al creciente mundo de los esports.\u201d <\/p>\n

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Jason Spiller, propietario del equipo de esports Dire Wolves y visionario de los esports en Nueva Zelanda, considera las asociaciones corporativas no simplemente como patrocinadores financieros, sino m\u00e1s bien como contribuyentes responsables a todo el ecosistema de los esports.<\/p>\n","protected":false},"author":3,"featured_media":24563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[154,157,159],"tags":[],"class_list":["post-25848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports-es","category-gaming-es","category-sponsorship-es"],"yoast_head":"\nEl fundador de Dire Wolves explica el valor de la asociaci\u00f3n con 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