Neosurf launches in Switzerland to redefine cash-to-digital payments

Neosurf, the innovative cash-to-digital payment provider, has officially launched its services in Switzerland, marking a significant expansion into one of Europe’s more regulated and competitive markets.

Responding to strong demand from local operators and players alike, Neosurf enters the Swiss market with full regulatory approval, delivering a much-needed solution for cash-based users. Known for its seamless and secure payment systems, the company aims to fill a noticeable gap in the market, providing reliable deposit and withdrawal options while helping operators maintain compliance and promote safer gambling practices.

Currently, Neosurf services are accessible via SweePay kiosks located in SBB railway stations and the widely used TWINT payment app, making it easier than ever for Swiss consumers to transition between cash and digital play. The launch brings prepaid vouchers, digital wallet options, and retail point-of-sale solutions to users, with the added value of traceable transactions designed to meet Anti-Money Laundering (AML) standards.

“We believe the role of a payments company goes far beyond processing transactions,” said Andrea McGeachin, Global CEO of Neosurf. “It’s about enhancing the user experience while delivering robust AML and compliance tools for our partners. Switzerland’s iGaming sector still relies heavily on cash – about 67% of transactions – and we’re uniquely positioned to support both users and operators in this space.”

Neosurf’s entry into Switzerland comes at a time when operators are actively seeking payment solutions that cater to cash players without compromising on security or compliance. With its proven track record across global markets, the company is well-positioned to deliver both.

The partnership with SweePay, one of Switzerland’s leading digital payment aggregators, further cements Neosurf’s commitment to localisation and accessibility.

Rodolphe Texier, CEO of SweePay, welcomed the partnership:

“We are delighted to welcome Neosurf to our growing portfolio of digital products in Switzerland. At SweePay, our mission is to empower consumers and merchants by offering the widest range of products — including e-money, gift cards & invoice payments. By partnering with innovative companies like Neosurf, we continue to expand the range of convenient and responsible payment options available to Swiss users-both online and at the point of sale.”

Looking ahead, Neosurf plans to expand its footprint across Switzerland by forming new operator partnerships, enhancing its product’s accessibility, and offering full localization in terms of language and user support.

The move marks yet another milestone in Neosurf’s mission to revolutionize digital payments with a human-first, compliance-driven approach — now tailored to meet the needs of Swiss players and operators alike.