Neosurf celebrates on the back of team K1ck’s League of Legends success
Neosurf, provider of global gaming safe and secure online payment vouchers, has enjoyed the benefits of sponsoring K1ck, the League of Legends team that made the European Masters 2020 Spring Main Event grand finals against all odds.
Whilst not walking away with the title, the team’s Polish bot laner, Lukasz “Puki Style” Zygmunciak won cult celebrity status as he led the team to the finals against equal outsider LDLC from France. Puki Style had the weight of the western League of Legends fans pitching for him, and whilst losing 3.0, he didn’t disappoint, winning the social media war to the delight of his loyal followers..
Neosurf’s sponsorship of the team paid off as a result, with their social media followers doubling overnight, and their brand being associated with the success of ‘Puki Style’.
Antoine Metivier, Partnerships Director at Neosurf, explained, “We have been delighted with our decision to support the K1ck team. Neosurf is closely aligned to League of Legends and we were quietly confident that team Neosurf K1ck would win through to the finals. They didn’t disappoint and our association with the team’s success has been great for the Neosurf brand as well as for their supporters”