WagerWallet by Neosurf is reshaping iGaming payments with a player-first approach. CEO Sue Page shares how innovation, compliance, and simplicity are driving better experiences for players and operators alike, creating a safer, more transparent, and more flexible future for digital wallets in gaming.
Data has become the heartbeat of decision-making across the iGaming ecosystem. Operators test game mechanics against real player behaviour, marketers optimise campaigns daily based on acquisition and retention metrics, and partnerships are measured by performance rather than promises. The most effective teams aren’t blindly data-driven—they are data-informed, balancing hard numbers with experience and market context to ensure insight translates into real impact.
Sue Page, Neosurf CEO Americas, joins Gaming America Editor Tim Poole on the Huddle to discuss the challenges and strategies involved in launching Neosurf’s operations in North America.
Neosurf conducted extensive research before launching in the US. Below, Sue Page, CEO Americas, shares what insights the payments company gained into player behaviour and why a data-driven approach is crucial when entering a new market.
Responding to strong demand from local operators and players alike, Neosurf enters the Swiss market with full regulatory approval, delivering a much-needed solution for cash-based users. Known for its seamless and secure payment systems, the company aims to fill a noticeable gap in the market, providing reliable deposit and withdrawal options while helping operators maintain compliance and promote safer gambling practices.
Neosurf, the progressive online payments company known for bridging the gap between cash and digital transactions and helping iGaming operators meet their AML and compliance requirements, has now launched in the regulated Mexican market.
With progressive cash-to-digital payments company, Neosurf, set to attend SBC Summit Americas next month, the group has announced CEO Americas, Sue Page, will be moderating a Payment Leaders Panel…
Following a recent study into the online betting habits, preferences and frustrations of US players, Sue Page, CEO Americas at Neosurf, explains what operators can do to address the issues raised.
Neosurf Global CEO Andrea McGeachin sits down with Gambling Insider to discuss non-fiat payments, global compliance, future innovation and more.
