WagerWallet by Neosurf is reshaping iGaming payments with a player-first approach. CEO Sue Page shares how innovation, compliance, and simplicity are driving better experiences for players and operators alike, creating a safer, more transparent, and more flexible future for digital wallets in gaming.
Data has become the heartbeat of decision-making across the iGaming ecosystem. Operators test game mechanics against real player behaviour, marketers optimise campaigns daily based on acquisition and retention metrics, and partnerships are measured by performance rather than promises. The most effective teams aren’t blindly data-driven—they are data-informed, balancing hard numbers with experience and market context to ensure insight translates into real impact.
Sue Page, Neosurf CEO Americas, joins Gaming America Editor Tim Poole on the Huddle to discuss the challenges and strategies involved in launching Neosurf’s operations in North America.
As Neosurf breaks into the fiercely competitive Swiss market, Global CEO Andrea McGeachin shares why the company believes it can make a real impact – and what it’s taken to get off to a strong start.
Neosurf conducted extensive research before launching in the US. Below, Sue Page, CEO Americas, shares what insights the payments company gained into player behaviour and why a data-driven approach is crucial when entering a new market.
